Build-A-Brand's Blog - January 2026 Articles

Winter Weather Driving Tips

• Build A Brand
• 1/20/2026

Winter driving can be unpredictable—even for experienced drivers. Snow, ice, freezing rain, and cold temperatures all demand more attention behind the wheel. As someone who works with...

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How Lifestyle Changes Should Influence Your Next Car

• Build A Brand
• 1/19/2026

One of the biggest mistakes car buyers make is shopping based only on what they’ve always driven. Life changes—and when it does, your vehicle should change with it. As a salesperson,...

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What Winter Driving Teaches You About Your Next Car

• Build A Brand
• 1/14/2026

Winter has a way of teaching drivers lessons they don’t forget. Slick roads, freezing mornings, and shorter days quickly reveal what works—and what doesn’t—when it comes to your...

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Why Reliability Matters More Than Horsepower for Most Drivers

• Build A Brand
• 1/14/2026

Horsepower numbers look impressive on paper, and there’s nothing wrong with wanting a car that feels strong and responsive. But after years of helping customers choose vehicles they’ll...

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Why Winter Buyers Often Feel More Confident After Purchase

• Build A Brand
• 1/14/2026

After years of working with car buyers in every season, I’ve noticed something consistent: customers who buy in winter often feel more confident...

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What Dealers Need to Know About the New IRS Auto Loan Interest Deduction

• Build A Brand
• 1/9/2026

Recent IRS guidance around a new auto loan interest deduction has created buzz among consumers—and questions inside dealerships. While this change has the potential to positively...

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