Build-A-Brand's Blog - Our Blog Articles

Why Visibility Matters More Than You Think in Winter Driving

• Build A Brand
• 1/16/2026

When winter arrives, most drivers think about traction first—but visibility is just as critical. As someone who talks with drivers every day, I’ve learned that many winter driving...

Read More

What Winter Driving Teaches You About Your Next Car

• Build A Brand
• 1/14/2026

Winter has a way of teaching drivers lessons they don’t forget. Slick roads, freezing mornings, and shorter days quickly reveal what works—and what doesn’t—when it comes to your...

Read More

Why Reliability Matters More Than Horsepower for Most Drivers

• Build A Brand
• 1/14/2026

Horsepower numbers look impressive on paper, and there’s nothing wrong with wanting a car that feels strong and responsive. But after years of helping customers choose vehicles they’ll...

Read More

Why Winter Buyers Often Feel More Confident After Purchase

• Build A Brand
• 1/14/2026

After years of working with car buyers in every season, I’ve noticed something consistent: customers who buy in winter often feel more confident...

Read More

What Dealers Need to Know About the New IRS Auto Loan Interest Deduction

• Build A Brand
• 1/9/2026

Recent IRS guidance around a new auto loan interest deduction has created buzz among consumers—and questions inside dealerships. While this change has the potential to positively...

Read More

How to Compare Two Cars Without Feeling Overwhelmed

• Build A Brand
• 1/8/2026

Comparing vehicles can feel intimidating—especially when both options seem like good choices. Many customers tell me they worry about making the

Read More